NEWS

Alzheimer's Awareness at the Rose Parade

Every 70 seconds someone in America develops Alzheimer's disease.  This often goes undiagnosed.  As the 10 million Americans in the Baby Boomer generation average age 65, it is more important than ever to raise awareness.  The Alzheimer's Associaton is currently working on a campaign called "It's Time to Face Alzheimer's."  The campaign calls for anyone affected by Alzheimer's to tell their story and submit a photo in efforts to give a face and name to the disease.  To tell your story or the story of someone you love, visit www.timetofacealz.org.  Be sure to watch the 2011 Rose Parade to see the Alzheimer's Association's awareness float on New Year's Day.  Live coverage of the parade begins at 8 AM/PST. 

When my aging parents began having difficulties managing their own health care, I didn't know where to turn. I lived 1,500 miles away and couldn't be flying back and forth on a weekly basis to make sure everything was all right. I was referred to Lifeline, and after the first conference with care manager I realized my prayers had been answered. Lifeline has arranged for daily home care, physical therapy, medication regulation--everything my parents needed. These trained professionals call me regularly with progress reports and are even helping to find an assisted living facility which will meet my parents' needs. I truly don't know what we would do without them. Thank you, Lifeline, for your care, your concern, your compassion, and my peace of mind.